Starbucks Cares?

James Cromwell, fresh off Succession, playing a fictional Starbucks executive confessing to the camera. The editing job was to make the premise land without winking too hard — hold the performance, let the absurdity build, find the rhythm between the parody and the outrage underneath it.

The film won a Lovie Award in the General Video - Sustainability & Environment category. A year later, Starbucks eliminated its surcharge for dairy alternatives across all U.S. locations.

Sometimes an edit actually changes a menu.