director · 2026 · Branded content · three-film series
Kiehl's Earth Month
One message — refill your empties — told as three completely different worlds.
About the project
Three masters for Kiehl's 2026 Earth Month refill campaign. We took the simple act of refilling a skincare product and turned it into three unhinged short films.
A skincare western, starring a deeply performative male lead. A Refill for Dummies class. And a radio call-in show with a caller who absolutely refuses to listen.
Same message, three completely different worlds. I directed all three.
Films
Credits
- Client
- Kiehl's / L'Oréal
- Agency
- North Six
- Director
- Nitay Dagan
- DP
- Eyal Bau Cohen
- Producer
- Hannah Meholick
Cast
Alexandra Chelaru, Havanna Fisher, Veronica Hein, Ermias Genet, Jonah Green, Alyssa Briddes
Filmed at
Kiehl's Flagship Store, 109 3rd Ave, New York
Stills
More work
2025
director
editor
Brooklyn Coffee Shop
2025
story lead
co-writer
Eddie and I
2020
co-creator
host
director
Movie Eaters
2024
editor